Dear Editor,
I refer to Ray Ramdass’s letter captioned “GT&T should have introduced per second billing before” (07.03.11) and share his enthusiasm for Digicel’s presence in the Guyanese market, but don’t fully agree that GT&T had the monopoly.
Had the government used its influence earlier to encourage or extend an invitation to any telephone company, they could have come on board much earlier. At the same time, the instability of the country was one factor ( I am in no way saying that the situation is better) and our election period.
On the other hand, I believe GT&T made a fool of itself for its actions on February 14, 2007 (Valentine’s day), the day Digicel was making its grand entrance in Guyana. The marketing strategy they used by parading around the city with all the special offers especially in front of some of Digicel’s shops, was a disgrace and it sent out a terrible image. To some it was great, but to many, the connection failed. The way I look at the situation is that both companies will survive by sharing the pie, but clean competition should be displayed along with integrity.
Digicel needs to do some groundwork. For example, not so long ago I visited a particular outlet and the supervisor could not tell me or didn’t know the name of the Marketing Manager of Digicel. Also, I had to visit quite a few outlets before I could have gotten a sim card.
So far, the best deal for me is when business is very slow especially around this particular period and I can only afford the $200 top up offered by Digicel.
Yours faithfully,
T. Pemberton