One of the country’s leading distributors of imported snack foods, beverages and condiments has announced that it has acquired the sole distributorship for a range of health-based bakery products manufactured under the well-known Canadian label Voortman.
Managing Director of Top Brandz Wayne James told Stabroek Business that the company had already begun to distribute more than thirty products in the Voortmun range to wholesalers and distributors across the country. James told Stabroek Business that anyone who was aware of the reputation of Voortman products would be familiar with its focus on the health concerns of consumers. He said that one of the most significant concerns of the manufacturers of Voortman products was with the removal of trans fats – widely believed to be one of the major reasons for “bad” cholesterol levels and heart disease.
James said that the producers of Voortman products had been following the lobby in North America for healthier snacks and that his decision to secure the distributorship had been influenced in large measure by a desire the heighten local awareness of the importance of healthier snacks. “One of the things that the Voortman product range does is to challenge the ‘junk food’ label that is sometimes attached to snack foods,” James said.
According to James, Voortman’s line of snack foods gives the lie to the concept of ‘junk food’ since, apart from catering to children’s tastes the Voortman line is also mindful of health considerations. He said that the Voortman product Range includes whole wheat and fudge-covered snacks which are, at the same time, sugar-free. “I believe that parents of children who enjoy these snacks would wish to know that both taste and health considerations have been taken into account.
James said that while local distribution of Voortman products would target traditional Top Brandz customers, he was particularly keen to ensure that schools have access to the snack range. He added that Voortman products also allowed diabetics to “indulge” given the “sugar-free” focus of the product range.
