Two Jamaicans and a Belizean were selected as winners in the Scotiabank Change-Maker Challenge contest which concluded on July 17.
Guyanese, Roma Singh, who made it as far as the top ten, failed to secure a place in the final three. First place and US$10,000 went to Sandre Malcolm of Jamaica, second place went to Janelle Brown also of Jamaica and the third place went to Kayla Hall of Belize.
Singh, a 25-year-old Project Management student at the University of Peace Studies had entered the competition for the challenge of putting her acquired knowledge to use and she admits that not being selected for the top three was “a bit disappointing but it was a learning experience”. Being a good sport, Singh expressed congratulations to the finalists and said, “Thanks to Scotiabank for having considered my presentation for the top ten.”
The Change-Maker Challenge contest, which began on April 20 had asked participants to create a marketing strategy for Scotiabank Be, Scotiabank’s young adult banking platform.
The participants were asked to submit an essay on ‘As the Marketing Director responsible for the launch of the new Scotiabank Be brand in your country, how would you use your US$100,000 marketing and promotions budget to engage young adults to participate in the Scotiabank Be programme and its services?’
Singh was shortlisted to the top ten phase of the competition and her essay with the other ten finalists was put up for evaluation on the Change-Maker Challenge website. While her essay was the third highest rated, she was unable to make it into the finals. Peer evaluation of essays lasted from June 12 to June 26.
