‘Cicero in his On the Ideal Orator argued that winning points of view depended on evidence, a like-minded audience, “and the rousing of their feelings to whatever impulse our case may require.” In Brutus, Cicero asserted that “that of all the resources of an orator far the greatest is his ability to inflame the minds of his hearers and to turn them in whatever direction the case demands.”’
Cicero quotation
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