Guyana still has a long road to travel in order to create a lucrative tourist industry and the key to that accom-plishment reposes in a significantly expanded inter-national marketing pro-gramme that centres around the country’s best-known attraction, the Kaieteur Falls.
Visitors to Guyana and Guyanese residing both at home and abroad can view the famous waterfall that boasts the longest sheer drop, by booking one-day excursions with tour operators or directly with local aircraft operators. Not everyone who travels to Guyana to experience Kaie-teur Falls gets their heart’s desire. Their disappointment, invariably, is a function of the vissicitudes of a tourist industry that simply lacks the infrastructure to accommo-date the demand to visit the famous natural wonder.
For tour operators who must charter planes to take sightseers to Kaieteur and for aircraft owners who some-times operate their own charters to the Falls, the profit margin is wafter thin. In fact, any return at all on a Kaieteur charter assumes that flights are fully