(Trinidad Express) One Caribbean Media Ltd (OCM), the indigenous pan-Caribbean media company, officially launched its new Caribbean SuperStation (CSS) on Monday.
The new station is a part of the group’s OCM Network, which currently operates radio stations in Trinidad and Tobago, Barbados, St Lucia, Montserrat, Antigua and Barbuda, St Kitts and Nevis and the British Virgin Islands.
OCM Network chief executive officer Victor Fernandes said online listeners will have access across the region to a professional news and information service, as well as programming that is reflective of Caribbean culture.
“It offers an opportunity never presented before,” with an audience in the territories of the Caribbean, Fernandes said in a telephone interview yesterday.
Following the launch on Monday, listeners were able to tune in to CSS in Barbados, Grenada, St Lucia, Montserrat, Antigua and Barbuda, the British Virgin Islands and St Kitts and Nevis.
The CSS, through its radio and television presence, from one platform, will offer advertisers the opportunity to address multiple audiences through a single tool, he added.
“It is not just music, but news and cultural events and festivals. It will be the ‘go-to’ station for Caribbean news.”
In an announcement on March 24, prior to the station’s launch, Fernandes said the OCM Network must continue to work closely with regional governments to ensure the future success of the station.