When Jethro Warner arrives in Canada early next month to attend the May 8 -14 SIAL Agricultural Trade Show uppermost in his mind will be securing a toehold for his products in the North American market. However, he is a pragmatic man and is acutely aware of the distance which he still has to travel to meet the rigorous standards of the external market.
Since 1999, Warner has been manufacturing his popular Jet’s brand of nutritional beverages, not least his Noni drinks and juices at his modest De Kendren factory. Jet’s Enterprises is a small, unpretentious family venture that bears many of the limitations of many agro-processing ventures across Guyana. Warner has survived, even grown, through sheer perseverance,