The Pan Caribbean Partnership Against HIV and AIDS (PANCAP) is calling on the media to take a leadership role in the fight against the disease and to stop using methods that sensationalise and set back the region’s efforts.
“The media can seek to share some of the responsibility for promoting access by holding yourselves accountable to the highest professional standards, Juliette Bynoe-Sutherland, Director of PANCAP, said in her address to the Caribbean media fraternity at the Caribbean Broadcast Media Partnership’s Anniversary Media Leaders Summit held on World AIDS Day in Barbados.
According to a press release from the CARICOM Secretariat, the PANCAP Director noted that the media has an important mandate at this juncture of the Caribbean’s response to the pandemic.
Bynoe-Sutherland offered some suggestions about how the media can assist the Caribbean in reaching the