`Digicel’s commitment to the development of sport is long term’

‘Digicel’ CEO Gregory Dean

By Iva Wharton

Sponsorship for the continued and sustained development of sport is being viewed as a long term commitment by Digicel, says its Chief Executive Officer (CEO) Gregory Dean.

According to Dean, while it is possible that the company will sponsor other sporting disciplines the focus will remain on the major disciplines…“school sports, track and field, swimming, tennis and football.

“But if other things come up during the year we