ST. JOHN’S, Antigua, CMC- The West Indies Cricket Board (WICB) says it’s seeking to fill the position of Director of Commercial, Marketing and Communications.
The Director of the CM&C will be responsible for all of the WICB’s revenue generation and support services activities including business development, sponsorship management, merchandise and licensing as well as event management and marketing.
WICB says the Director will play a lead role in the development and execution of its commercial strategy.
“The Director of Commercial, Marketing and Communications is critical to the WICB at this juncture as we need to have, at a high level, a competent and accomplished professional who is dedicated to especially enhancing the WICB’s commercial portfolio along with other critical areas,” WICB Chief Executive Officer Michael Muirhead said.
“This is a critical position and we will conduct an extensive recruitment process to seek to identify a suitable candidate who has integral knowledge of the regional market and who can draw on their knowledge and relationships to raise the profile of the WICB and widen our partnerships with sponsors and other stakeholders.”
