Yogurt may not yet have secured a market share similar to fried chicken or hamburgers, but Gail Russell is determined to stake her claim, driven by the knowledge that she is in the business of selling a valuable commodity: healthy eating.
Russell believes her most recent business pursuit, Yog Yog’s Frozen Yogurt, is highly marketable given global and more recently local concerns about healthy eating and the risks associated with obesity.
She is prepared to take the time to “grow” the local market. She points out that a deliberate decision was