CUPERTINO, Calif., (Reuters) – Apple Inc unveiled a watch, two larger iPhones and a mobile payments service yesterday as Chief Executive Officer Tim Cook seeks to revive the technology company’s reputation as a wellspring of innovation.
The first new product to be developed and introduced under Cook’s reign is a timepiece tethered to the iPhone that will combine health and fitness tracking with communications. It will price at $349 and go on sale in early 2015.
First impressions were mixed. Some expected Apple to blow away the current competition but others warned the fact that it requires a paired iPhone may limit its sales.
Starting at $349 – $50 more than the cheapest version of the iPhone 6 with a contract, the lofty price tag may also keep some consumers on the sidelines. It could go up to more than $1,000 for higher-end editions, IDC analyst Danielle Levitas said.
The Apple Watch can receive phone calls and messages, play music, serve as a digital wallet to pay for goods and monitor heart rates via special sensors. The watches will come in three collections, including a sport edition and an upscale line coated in 18-karat gold.