Southland International Inc launched Danish brew, Carlsberg beer at the 704 Sports Bar on October 17. Carlsberg is the flagship beer brand in Carlsberg Group’s portfolio of more than 500 beer and beverage brands ranging from alcoholic and non-alcoholic products including Moussy & Somersby Apple Cider which have been on the Guyanese market for the past year. Southland International Inc is the sole and official distributor in Guyana.
Speaking to the media were the company’s CEO, Irzad Zamal along with Executive Director, Arianna Pereira and Chief Financial Officer, Gavin Ramsoondar. The company’s first sponsorship was made through its Carlsberg brand with Goldenboy Entertainment, the release said. The CEO announced that Carlsberg will be the Official Beer of the Stage Front Area for the upcoming November concert, ‘Boombastic’ featuring Grammy award winning artist Shaggy along with Reggae Superstars Baby Cham and Chris Martin and others.
The CEO announced the retail price will be $360 per 250ml size bottle and will be made available countrywide.
In this Arian Browne photo, the Carlsberg girls pose with bottles of the beer.