Dear Editor,
I know that the festive spirit of the Christmas season is coming upon us, but I do beg that you permit me to express my displeasure at GT&T’s current promotion whose slogan beginning with “All I want for Christmas is Cash!…” appeared recently on my cell phone.
I am no purist, but as a Catholic who sees the annual descent of one of our holiest seasons into a materialistic morass of money, inebriation and wild celebrations, this slogan is in bad taste to those of us who still consider the season a religious one first and foremost.
Indeed, we all want money –throughout the year in fact – so I am not against promotions or other such events that are popular money-making ventures, but to explicitly capitalize on the spiritual occasion of one religious group to push material profits and avarice is contrary to the true meaning of Christmas, no matter how catchy the marketing folks may think it is.
It is no coincidence that certain religious groups, during their spiritual events, restrict the sale of alcoholic beverages during their sacred celebrations. They do so to also stress the significant religious aspect of the occasion. So by all means sell your product for profit but please do so without dragging the Christian importance of the season into the realms of secularism and bacchanalia with insensitive slogans.
Yours faithfully,
A Ally
