ST.JOHN’S, Antigua, CMC- Yepme, an online shopping company based in India, will be the West Indies team sponsor for the Cricket World Cup in Australia and New Zealand next month, the West Indies Cricket Board (WICB) announced yesterday.
“We welcome Yepme to the West Indies cricket family of sponsors and partners for the world’s premier cricket event – the ICC Cricket World Cup,” WICB Commercial Manager Nelecia Yeates said.
“We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favourite teams in the World Cup”.
Yepme, established in April 2011, is headquartered in the north Indian state of Haryana and specializes in online retailing of men and women’s garments and accessories.
“We are very excited about this sponsorship with West Indies team in the ICC World Cup. Being the third largest sports tournament in the world which will be seen in more than 182 countries, it’s a huge opportunity for Yepme to strengthen its vision as a global brand,” said Mr. Sandeep Sharma, founder and Chief Operations Officer of Yepme.
“With a viewership of over one billion in the last tournament, we are expected to get guaranteed exposure making it a very profitable investment”.