Dubbed the World’s Best Rum, El Dorado, announced its association with the third edition of the “Biggest party in sport” the Limacol Caribbean Premier League (LCPL) T20 tournament yesterday.
At a simple, yet interactive media briefing held at the Le Meridien Pegasus Hotel’s Oasis lounge, LCP Commercial Director Jaime Stewart, Demerara Distillers Limited (DDL) Marketing Director Sharda Vereen-Chand and Operations Manager Alex Graham, went through a few new additions in this season’s festivities.
Vereen-Chand pointed out that the continued support by DDL, stemmed from the response by consumers and cricket patriots regionally who have made the rum a part of their daily lives even after the event is over. “Cricketing fans can once again celebrate the