The Caribbean Premier League (CPL) yesterday announced Hero MotoCorp Ltd., as the new title sponsors of the league for a one-year period.
Season three of the annual event will now be referred to as the Hero Caribbean Premier League.
Hero has been associated with cricket for over two decades in various capacities.
In 2007, Hero was the Global Partner of the ICC World Cup, held in the West Indies while last year, Hero MotoCorp was the presenting sponsor of CPL teams, St. Lucia Zouks and defending champions, Barbados Tridents.
IN a press release, Richard Bevan, Chairman, Hero Caribbean Premier League, stated: “It is our pleasure to have the world’s largest two-wheeler manufacturer, Hero MotoCorp, as title sponsor of CPL. Hero has been one of the leading sponsors of cricket throughout the game’s history and it is a testament to CPL’s growing success that the event will now be known as the ‘Hero CPL.’ We look forward to Hero’s support and to making Season 3 of the CPL the biggest yet.”
Pawan Munjal, Chairman, Managing Director and CEO of Hero MotoCorp Limited, said: “Hero MotoCorp has been associated with sports, and particularly cricket, for well over two decades. The game of cricket has for long remained the most popular sport in India, and also in the Caribbean.
“As Hero rapidly expands its global footprint, we have been forging strong associations with sporting icons and events as part of our global brand building initiatives. Caribbean cricket and cricketers have always been highly popular in India and in many other parts of the world, and our title sponsorship of the CPL is a logical extension of our long-term association with the game. We look forward to a highly exciting month of cricket in the Caribbean.”
Synonymous with some of the marquee sports partnerships in India as well as globally, New Delhi (India)-headquartered Hero MotoCorp, has for long had a steadfast commitment towards promoting various sports disciplines including cricket, golf, football and hockey.
