Regional and hemispheric investment promotion agencies including the Guyana Office for Investment (Go-Invest) met in Bogota, Colombia recently, to collectively probe best practices for country branding strategies likely to attract foreign direct investment.
The three-day forum was staged against the backdrop of mounting pressures on Caribbean territories to find more effective ways of marketing the respective countries abroad with a view to raising their investment profiles.
The choice of Colombia as the locale for the forum derived from the successes realized by two local entities, PROColombia and Invest in Bogota in the