Arya’s Fresh Cut is a small scale, home-grown agro processing venture that aims to invade local supermarkets and open air markets with affordable and convenient choices in vegetables.
The entity’s Manager, Diane Persaud told Stabroek Business recently that the small-scale, agro-processing company has been holding its own for some time. Just two weeks following product-testing at the high-profile Bounty Supermarket on Water Street orders for its products have increased fivefold.
Arya’s Fresh Cut gathers naturally grown vegetables and pre-packages “only they finest,” either whole or chopped, for sale. The long-term aim, the manager says is to reach the growing niche comprising that section of the market that may not have the time to make it to the more commonly known markets in the city and its environs.
Persaud told Stabroek Business that Bounty Supermarket on Water Street has increased its order to over 60 bags of a variety of the products packaged by Arya’s Fresh Cut. And, she says, she is ready to take on the army of more established vendors usually encamped outside Bounty and in the vicinity of the Stabroek Market.
Her focus, she says, is on making life more convenient for working families who are challenged to find the time to engage in the conventional marketing of yesteryear; like those days when fresh seasoning would be ground every morning for cooking.
Along with her team of three female helpers, Persaud is seeking to grow the