ZURICH, (Reuters) – World Cup sponsor McDonald’s has joined Coca-Cola and Visa in urging FIFA to adopt an independent reform commission in response to corruption scandals plagueing world soccer’s governing body, according to a campaigning group.
Many critics have expressed scepticism that an internal Reform Task Force set up by FIFA was capable of driving the radical change needed to restore confidence in the body. The campaigning group New FIFA Now published an email from a McDonald’s spokesperson on Thursday saying the fast food giant supported creation of an independent body.
“In regards to an independent reform commission, we do believe this is an important step in the greater reform that has to happen within FIFA,” McDonald’s vice-president of global media relations and issues management, Heidi Barker Sa Shekhem, wrote in the email published on the group’s website and a copy of which was made available to Reuters.
“An independent commission would bring an appropriate level of credibility, transparency, and neutrality to the role, and ultimately provide sponsors and fans across the globe with the confidence that the reform effort is both meaningful and a step in the right direction,” Sa Shekhem wrote. Previously, McDonald’s had been critical of FIFA and urged change without specifically demanding an independent reform process.
McDonald’s, which like other major sponsors exerts great influence in top-flight world soccer, did not immediately respond to a request for further comment.
World soccer’s governing body has been in crisis since May, when nine officials and five marketing executives were charged by the U.S. Justice Department with exploiting the sport for their own gain through bribes of more than $150 million over 24 years.
FIFA President Sepp Blatter has said he will stand down next February, but denies any involvement in corruption.
