There is a deceptive simplicity to the premises that houses the enterprise trading at Lot 101 Regent Street, Bourda.
Curtains and Draperies Designs has enthusiastically em-braced an entire swathe of the market in home décor, its modest shop space embellished by a display of pretty and rich-looking fabric. It is not difficult to imagine some of it as bed sheets, blinds, drapes or sofa covering that would more than do justice to your home.
Clearly proud of her tastefulness, the proprietor, Wanda Roach, has steadily built a reputation as being amongst the best in her trade. At the start of her conversation she let slip that she had just completed two important assignments, providing and fitting the drapes for the Secretariat of the Presi-dency and for State House. It was a less than subtle but entirely believable piece of marketing.
Afterwards, she says that the credential simply seeks to draw attention to the high standard that she has set herself rather than to seek to place a price tag on her on her work. Christmas—usually by far the most lucrative season for blinds and bedroom linen—is around the corner and Roach understands that it is a multitude of less than upmarket customers upon whose patronage she depends. There is a layaway plan awaiting those customers unable to pay everything up front.
Curtains and Draperies Designs is currently in its eighth year on Regent Street. Before that, Roach traded from her home in Dennis Street, Campbel-lville. These days, when it comes to business, entrepreneurs are loathe to talk numbers. It is, however, not difficult to determine that this is a multi-million dollar enterprise; it is, too, Roach says, a psychological leap from