“Unforgettable!” is how Kian Jabour describes his recent trip to Las Vegas, which he won in Heineken’s James Bond promotion.
According to a press release issued by Heineken distributor ANSA McAL, in October consumers of Heineken in Guyana participated in the promotion by taking a James Bond-style selfie and posting it to Instagram.
Jabour emerged as winner and was treated to the Las Vegas trip, which included driving dune buggies across the desert to the Hoover Dam, taking the ultimate selfie from space, meeting stars from the newest Bond film, ‘Spectre,’ and seeing the Heineken premiere of the movie.
“Heineken went above and beyond what I could have ever imagined,” Jabour was quoted as saying.
Heineken Brand Manager in Guyana Robert Hiscock was quoted as saying in the release that the brand always strives to offer consumers the best experiences both at home and abroad. “Not only can the brand offer consumers world class experiences locally but we can open their world to experiences on [an] international scale that only few will ever witness,” he added.
Heineken’s James Bond promotion ends on November 30th and consumers can still win exclusive Bond prizes and tickets to the film, the release added.