Less than five years ago Jennel Pierre was a studious St Stanislaus College student contemplating the possible pursuit of a post-CSEC career in one branch or another of the Natural Sciences. All that changed in August 2011 when she received a package from a friend in the United States.
It was not the contents of the package but the packaging itself that became the item of interest. Part of the wrapping was a large, beautiful bow. Her fascination with the object took her imagination in a plethora of directions and today, that imagination has been transformed into a D’Urban Street, Werk-en-Rust enterprise called BowJay. From high school science hopeful, Pierre, at 21, has reinvented herself; she is now the owner of a company that is attracting attention in the world of popular fashion.
Hers, on the surface, is a simple idea. It is a matter of using the bow to make a fashion statement. Apart from bows that