(Jamaica Gleaner) KINGSTON, Jamaica – Digicel yesterday announced a lifetime partnership with Usain Bolt while declaring the sprint legend its Chief Speed Officer (CSO).
With his unprecedented “three-peat” at the Olympic Games in Rio, Bolt cemented his place in history as the world’s greatest sprinter.
“The unique ‘job for life’ comes in tandem with the agreement of a lifetime partnership between Digicel and Usain Bolt – an honour only a very small number of the absolute greatest athletes in the world have ever achieved – and a first for Digicel,” the telecommunications company said in a release today.
Digicel explained that in his role as CSO, Bolt will get up close and personal with Digicel customers in a number of ways from both a commercial and community point of view and will continue to inspire, motivate and captivate customers and fans across the globe for many years to come.
Bolt, who has accepted the new role and contract, said: “I’m very humbled. It’s been an amazing journey with Digicel – they have been there for me since I was 17 years old and now we will be together forever. As Digicel CSO, I am opening a new chapter and will be making it my mission to ensure that speed stays at the top of the agenda.”
