The Ministry of Public Infrastructure will be initiating a road safety public media campaign in an effort to reduce road accidents.
According to a GINA press release, the Ministry’s Senior Traffic and Safety Engineer, Kester Hinds on Tuesday told GINA that the campaign was decided on because of the recent increase in road fatalities. “We have recognised there has been an increase in accidents on our roads. This weekend alone (last weekend) we had a few accidents and so we’re looking to sensitise persons on proper use of the road,” the release quoted Hinds as explaining.
“The campaign when it was initiated was conceptualised to target drinking and driving so those messages will also be included in the campaign,” the release quoted Hinds as adding.