Focused on exploiting the broadest possible range of marketing techniques to promote the locally manufactured Amy’s Pomeroon Coffee (APC), Chief Executive Officer of Amy’s Pomeroon Foods Inc Louis Holder has embarked on an exercise aimed at popularizing the product at government ministries and other state-run entities.
The Ministry of Education was the most recent target of Holder’s taste events, which he says will be one of several strategies that will be employed to market the brand in Guyana. Holder says that at the tasting events employees are exposed to the aroma, flavour and taste of “the oldest coffee variety in the New World,” introduced to Guyana by the Dutch in 1721, almost three centuries ago.