For the past six years when the calendar flips to October, Digicel stages its annual Cancer Awareness Cycle Road Race.
This year will be no different.
During the launch of the flagship event on Friday at the company’s headquarters in Kingston, it was disclosed that this year’s fixture will be staged October 30 on the outer circuit of the National Park.
The cream of the nation’s wheelsmen along with casual riders will battle for lucrative cash prizes and trophies when the activities get underway at 08:00hrs.
Digicel’s Sponsorship and Events Executive, Louanna Abrams, Friday said that the winner of the race will pedal off with a trophy and a whopping $250,000.
The sum equals the biggest purse cyclists will be competing for in local cycling history.
Raynauth Jeffrey of Team Coco’s pocketed the hefty sum after winning the fourth edition of the race last year.
Abrams told media operatives that a record $1.3M in cash prizes will be awarded in total to the top finishers in the novice, senior, junior, veteran (under and over 45 years), mountain bike and female categories.
“At Digicel we always try to do things bigger and better and we are very interested in fighting cancer.”
She then added “We are happy to be launching this event today.”