Throughout this current political season where populist movements are seemingly growing thicker than wild bush and misogyny is ripe within American politics, I constantly find myself reflecting on how this will influence fashion and the industry at large.
Fashion isn’t as frivolous as many would imagine. Washington’s relationship with industry prior to the Donald Trump era was a close one. It was possibly one of the most profitable relationships emerging designers have had with any First Lady in American history for that matter. According to a 2010 study, David Yermack of Stern School of Business at New York University estimated that a brand endorsement by Michelle Obama could be worth some US$14 million.