Digital era style- Part 1

When it comes to authentic personal choice and choosing what we want to wear, sometimes it isn’t as personal as we may perceive it or want it to be. There is always some degree of strong external influence and in most cases a deep sense of strain to assimilate or to get into formation with what everyone else is doing.

I suppose that is because in this era of social media such as Instagram, Twitter and so on, common likeness to trends is hailed and admired. It therefore becomes even more pressuring to actually reveal much sense of identity through the things we like.  Besides it is human nature to want to fit in to a certain extent.

Our ability to define self through trends has and will become even more difficult as the times goes by because advertising always finds a way to creep up on you. Targeted and smart marketing appearing at the side of your Facebook timeline, depicting something you