According to Thorstein Veblen’s theory, conspicuous consumption can be described as “tangible evidence of the cost of one’s apparel, indicating ability to spend freely on clothes”. The most evident example of this type of behaviour in society can be found in the individuals who actively choose the most ostentatious designer logos to wear on themselves. Think of those who wear their Burberry check shirt, with their Burberry check sneakers and their Burberry check belts. Or the ones who make a conscious effort for their Louis Vuitton, Hermes, or Gucci belt buckles to be visible at all times.
For centuries, humans have used clothing as a separator of the haves and haves-not. Driven by ego, some people thrive off of the fact that those who see them can see their wealth; whether that wealth is actual or contrived.