Caribbean territories seeking to take their respective tourism industries to a higher level will have to prepare to service the market in the future by adapting to transformation in the requirements of the market according to the recently released Caribbean Development Bank (CDB) study, ‘Tourism Industry Reform: Strategies for Enhanced Economic Impact’.
The 64-page study, which CDB President Dr Warren Smith says focuses on “identifying the critical drivers of growth and proposing broad strategies and practical policy recommendations for improving industry performance,” says that with needs and expectations changing, Caribbean territories will have to adjust to those changes if they are to sustain their markets.