Founder of Project Development Consultancy (PDC) Anije Lambert has been nominated as an Esomar Representative and is expected to sit on the Global Representative Committee, a process, which, according to her will see Guyana having a seat at the head table of one of the most “important industries globally.”
Lambert, 23, who will be the representative from Guyana for the next two years, explained that Esomar is one of the largest and one of the oldest international market research organisations in the world. It caters to the promotion, advocacy and unification of the market research, social research and data analytics sectors worldwide. Currently it is the authority on all things market research and business analytics, has over 35,000 professionals, 5,000 members and is present in over 130 countries.