Try as it has, the local manufacturing sector has, up until now, been unable to rise to the level of labeling and packaging necessary to secure that elusive edge on the international market. If there is a widespread view that our local sauces, condiments and home-made confectionery are ‘up there’ with some of the very best in terms of taste, critics are no less emphatic about the serious qualitative weaknesses in our packaging and labeling at a time when those are arguably the most powerful marketing tools that a product can have.
The recently established US$3 million packaging factory, Flexo Tech. Inc. is aiming to change the paradigm. It may not be an all-embracing solution, but Flexo Tech’s General Manager, Brazilian Paulio Malio says he believes that the company can provide a sufficiently impactful transformative effect to cause both local and external markets to take much more than a second look at local products.
The advent of Flexo Tech arose out of the challenges associated with the timely acquisition of imported packaging for the local rice industry and primarily for the Berbice rice giant Nand Persaud and Company. In fact, the new company is the outcome of a partnership between the Brazilian company G-Sat Connection which sells silos, dryers and packaging machines to a number of local companies. G-Sat’s clients include the Nand Persaud Group, Hack’s Rice Mills, CARICOM Rice Mills and Guyana Stockfeeds Ltd. What the new company has effectively done is to remove the waiting time that had previously obtained to secure packaging ordered from China. At the local level the company has already been engaged by Banks DIH. Ltd. and Sterling Products Ltd.to meet some of its packaging needs.