Denmor eying bigger share of local school clothing market

The Denmor management triumvirate Serojinee (left) and Upasna flanking their mother Fatma Sultan Mudlier

For a local company whose products have persistently met the rigorous standards tests of some of the most demanding of western clothing brands, Denmor (Manufacturers) Inc. has, over time, kept a relatively low domestic profile, inadvertently giving way to a host of foreign fashion, not least the increasing volumes of Chinese options.

In the course of Stabroek Business’ conversation with all but one of the company’s Board of Directors at its Coldingen, East Coast Demerara garment factory on Tuesday, Brands like Capezio, Reebok, Russell Athletic, Wrangler, Victoria’s Secret, Fruit of the Loom and Adidas were persistently ‘thrown in’ with a seeming sense of modesty but evidently designed to ensure that we did not understate the extent of the company’s achievements. For the same reason chain store customers like Marshalls, Wal-Mart, and Dicks Sporting Goods kept popping up in the course of what began as more-or-less casual conversation.

Over time Denmor has provided services to more than twenty-five reputable North American companies. Continuous qualification to provide its services has meant that it has had to comply with standards that have, in recent times, become more and more demanding. Every order must be preceded by samples that proffer the standard that can be expected of the larger quantities. But it doesn’t end there. Size sets are frequently required in order to determine the size distinctions in the cases of some garments.