Rebranded Demerara Bakery aiming to be major player

By Stabroek News On In Guyana News |
Managing Director of Demerara Bakery Kenneth Scrubb (second, from right) with founder of ActionCOACH Guyana Vishnu Doerga (first left) and others at Friday’s rebranding event.
Managing Director of Demerara Bakery Kenneth Scrubb (second, from right) with founder of ActionCOACH Guyana Vishnu Doerga (first left) and others at Friday’s rebranding event.

Aiming to become a major player, Doolie’s Bakery has taken the step to rebrand itself Demerara Bakery.

“The rebranding of the company is a very symbolic move as we chart a new path for ourselves with a new brand, Demerara Bakery,” Managing Director of the company Kenneth Scrubb said at the unveiling of the new brand at a rebranding ceremony on Friday at the Theatre Guild in Georgetown.

With the rebranding, the company’s products will now be sold under the “DemBake” name. “DemBake speaks to our core values as we aim to please our customers by ensuring that they experience delicious memories in every bite,” Scrubb added.