Maybe it’s social media and feeling the need to constantly update feeds with click bait posts, or the psychological need for self-actualization but this era seems to be the one mostly involved in the social charge for all types of rights. Sometimes, even resulting in people picking them up and dropping them haphazardly when the feel-good high dissipates.
It’s human nature to want to feel as if you are part of the greater good and perhaps this is why fashion is taking advantage of the new era charm. After all, fashion is always a genuine reflection of the times.
About two weeks ago, I purchased a t-shirt from Pull and Bear with the slogan ‘Fight Like a Girl’. I have always felt particularly uneasy about buying the more popular one with the word ‘Feminist’ on it, because I don’t think my contributions to society have afforded me such a title. The pro-women’s rights t-shirt has enjoyed consistent popularity since Trump’s inauguration. Recently, I came across jeans being sold at Topshop, a popular British retailer, with the words ‘Fake News’ down the two sides. The term was made popular by America’s current president.