While most types of fruit produced in the Caribbean have traditionally been considered to be largely of niche market value, reports emanating from JAMPRO (Trade and Investment, Jamaica) the state-run agency set up to promote business opportunities in export and investment, point to a drift of some fruit onto the mainstream market.
Noted for its research into market opportunities that could impact Jamaica’s export sector, JAMPRO is reporting that four fruit: mango, avocado, papaya and pumpkin, hitherto regarded as niche products, have now entered mainstream markets. Avocado, JAMPRO says, is now considered a “super food” and that interest in yam and ackee was also “on the rise.”
The disclosure comes against the backdrop of a broader effort by JAMPRO to alert Jamaican investors to existing openings in the export market for tropical fruit.