The Guyana Football Federation [GFF] yesterday commenced a two-day Marketing Workshop at the Guyana Olympic Association [GOA] headquarters, Liliendaal.
The aim of the workshop, which is being attended by members from the Elite League clubs, Regional Member Associations and Association Members, is to educate the attendees on several aspects of marketing, sports marketing, branding and brand management towards sustainable corporate partnerships.
The event is being facilitated by Vijay Setlur, CONCACAF Professional Football Development Instructor and Marketing Instructor at Schulich School of Business-York University.