If anyone looked at my saved basket on ASOS (the virtual equivalent to walking around with loads of items in your hand in an actual store) they wouldn’t have the slightest clue as to what is going on in my life. I have literally everything stored there, from maternity clothing, to party décor to a Fitbit watch, none of which I have any intention of buying. Firstly, because I have no need for them and secondly because I see them as pictorial extensions of an imagined life.
I suppose this is why we consume even more now, because of the unlimited access to visuals, which in turn probe us to imagine our life in multiple different ways: ‘Oh! What if I was actually in that bikini on that particular Caribbean island?’
With this unlimited access, it is not difficult to see why we try to curate everything that surrounds us. Another website that I spend time on is Net-a-Porter, despite it not having the save bag option. I recently found that it has introduced a new tab called Child, which carries luxury designer clothing for children of all ages. Aesthetically and logically it makes sense, because new clientele who indulge in their offerings are now the upcoming parents. These are the ones who have been integral in shaping the Instagram designer revolution. I believe it is a natural process of wanting your children to be like you, whether through religion, interests, food, culture or what have you. After all, our children are mini extensions of us.