Fifteen years into her career as a hair stylist, Donette Lambert has arrived at a crossroads. She has, she says, arrived at a junction where she must take a leap forward. She has seen the industry grow and witnessed her competitors expand and diversify their businesses, making strategic adjustments to take account of the dizzying vicissitudes of the industry, not least the drift away from the styling and treatment regimes that used to be the order of the day not so many years ago, to a passion for natural hair. The shift in taste, she says, is driven not just by changing taste but by the view that the contemporary natural hair regime circumvents the application of chemicals that can eventually ruin your hair altogether.