Cricket West Indies (CWI), for some reason, has not been able to ink lucrative television endorsements in an era where the region is home to some of the world’s most iconic T20 players.
In response to queries surrounding the sum total of how much the board receives from TV rights, CWI President Ricky Skerritt explained that CWI was not in a bargaining position to make more lucrative demands. He contended that it was up to interested broadcasters.
He was at the time being quizzed by interviewer Ryan Bachoo, who referenced a March 2019 report which stated that West Indies only earns £12 million on TV rights while England lands a whopping £220 million.