With women across the world having become increasingly mindful of what the experts say are the negative effects on their overall health resulting from the use of chemical-based body and hair treatments, local girl Sherl Daniels believes that she is ‘on to something’ with her pursuit of what are known in the beauty industry as ‘natural products’ which she produces under the trading name Sherlcomestics Industry.
What has now become a project that holds boundless possibilities in a global multi-billion dollar beauty and body care industry, had its origins in Sherl’s 2008 visit to Suriname. She had gone there to extend the pursuit of what, at the time, she had felt to be her calling, that of a caregiver to the old, infirm and shut-ins. Suriname and what she saw there was to change her focus completely.