Lindener Letecia Allicock is looking to ‘clean up’ with her natural body scrubs and lotions, which she recently put on the local market to great reviews and requests for more from customers.
Allicock opened her skincare and hair products business a year ago. Prior to that she was selling accessories, under the same label, ‘Pink Signature,’ a venture she started in 2016.
The entrepreneur said that since she was a teenager, she has had a skincare and hair care regimen. People always complimented her on her shiny hair and moisturized skin and questioned what she used. Access to research via the internet inspired her to begin making products for both hair and skin. Allicock explained that before she put her products on the market, she tested them on herself to see how they worked.
Too many people have been spending too much time on hair and skin products that are not delivering, she said. Having tried the products on herself and seen amazing results, Allicock was certain she had found the right blend of ingredients that would work wonders for others also, but she did not have the courage to put her products on the market.
Owing to her full-time job at the GECOM sub office in her hometown, she did not have the time to focus on it either and only did so after continual encouragement by a friend. At the time, she had only a Shea Souffle. Then when the pandemic hit, she found herself at home with time on her hands. As a result, she did more research and expanded her business, adding body scrubs. Allicock is eagerly looking forward to adding hair moisturizer to her products.
An advocate for healthy skin and hair, she recently joined the Total Life Changes Company as a distributor of their health and wellness products.
Allicock’s most sought-after product at present is her turmeric and almond collection, which consists of a body scrub and a body butter. This product is particularly aimed at people with hyperpigmentation (dark spots), sunburn, blackheads and acne. “This turmeric and almond collection works awesome for issues like that., Right now most of my customers are raving over that collection,” Allicock said.
In addition to her products for women, Allicock has also created a “Beard Bomb” for men as well as a Baby Lavender Body Butter for infants. There is also a lip exfoliator.
“So far the feedback is positive. Though we are in the middle of a pandemic, I am still able to accomplish my goals… It gives me satisfaction to see when women can inbox me to tell that the product is working and that they are seeing results; I feel so delighted,” she said.
Since Pink Signature does not have a physical location, Allicock delivers. Her clients are from Linden, Georgetown, West Bank Demerara, Bartica and Berbice. She hopes to have her own beauty shop someday soon. She has plans to tap into the international market as well.
For orders, Allicock can be reached at 661-8822.
