Caribbean Airlines’ (CAL) loyalty programme Caribbean Miles will now offer new and enhanced features, including the ability for members to purchase miles, transfer them and to gift them to family and friends.
A release yesterday from CAL said that these improvements have been made possible through the airline’s partnership with Points (TSX:PTS) (Nasdaq:PCOM) and Amadeus. The arrangement builds on Amadeus’ already existing relationship with Caribbean Miles as the provider of its Passenger Service System.
Later this year, Amadeus and Points plan to roll out even more engagement solutions for Caribbean Miles members.
By partnering with Points, the release said that the Caribbean Miles team can look forward to significantly more guaranteed ancillary revenue and engagement for the loyalty programme, especially important during this period of reduced travel demand.
Garvin Medera, Chief Executive Officer of Caribbean Airlines stated: “Our goal is to constantly improve the customer experience for our Caribbean Miles members by introducing innovative ways for our customers to maximize their points. As we re-establish our network, our members can look forward to more value and reward capabilities and as we align our brand with the world’s most recognized partners.”
