Local business, Cosmetics Beauty World, on Tuesday evening launched its showroom with an enhanced portfolio that will offer more products and new brands in the year ahead.
When the company was first established in 2014, it began with a variety of quality Brazilian hair and skin care brands.
Owner Maisa Da Silva, a Brazilian, who accompanied her Guyanese husband to Guyana a number of years ago, is said to be an expert in the beauty industry with 15 years in the business under her belt. She holds a bachelor’s degree in Business Administration and coupled with her passion and experience in the beauty industry believed from the get-go that she could bring about a huge difference.
Recognizing that there were some gaps in the local market, the conception of the business offered a variety of new solutions.
“…Combining tradition and innovation, the company has made a commitment to be a credible channel between the beauty industry and customers: professionals and consumers, enabling them both to gain access to products, information and technical enhancements,” according to a press release. “According to Ms Da Silva, the company’s model is not based solely on its distribution and retail services, but also provides full service to all business-related audiences, with solutions that include respect, content delivery, and exclusive services. Over the past several years of its existence, the company has invested largely in human relations and the name Cosmetics Beauty World has now become synonymous with the development of the beauty sector in Guyana.”
It supplies 500 different products to home care customers, beauty professionals, hair salons, supermarkets and small retailers, pharmacies and sales representatives. Its distribution services extend throughout Guyana with sales agents on the Essequibo Coast, in Berbice, Bartica, and Port Kaituma.
Despite the pandemic and its challenges, clients continue to increase which led to a demand for products. As such, the showroom provides clients with visibility of the products in a comfortable atmosphere.
Construction of a distribution centre and training facility will soon commence where free training and updates about new trends and techniques in the beauty industry for professional customers will be provided. These include hair, skin, wax, and spa professionals.
Cosmetics Beauty World products can be found in major retail outlets across Guyana including leading supermarkets such as Bounty, Massy, Survival, Giftland, Cost Cutters, DSL, Jaigobin, Safeway, Alfro Alphonso and Iman Bacchus.
The company is located at 13 Vlissingen Road, Newtown, Kitty and can be reached by telephone on (592)231-0622 or (592)619-7493; website: cosmeticsbw.com, Facebook @cosmeticsbw and Instagram @cosmeticsbeautygy.
