Vegetables are mankind’s most affordable source of vitamins and minerals needed for good health. Today, neither the economic nor nutritional power of vegetables is sufficiently realised. To tap the economic power of vegetables, governments will need to increase their investment in farm productivity (including improved varieties, alternatives to chemical pesticides, and the use of protected cultivation), good post-harvest management, food safety, and market access. To tap the nutritional power of vegetables, consumers need to know how vegetables contribute to health, and find them at affordable prices or be able to grow them themselves.