As more black women embraced their natural hair, Kean Dey began posting pictures of her afro hairstyles on her social media page. Friends reached out to her, and her responses ultimately resulted in her new business, Naturalista.GY.
Dey offers what she calls Kinky Curly Crowns in the textures of black women’s hair, ranging from 4A to 4C. They are curled, frizzed and coiled and are not by any means average wigs.
What sets Naturalista apart from other local businesses is that its wigs give more of a natural look imitating black women’s natural hair texture. Dey noted that women using straight hair wigs have to glue down the lace that gives the wig its natural hairline and could do damage to their own hair line when trying to remove it. With Kinky Curly Crowns, there is no need for glue.