Last weekend’s EXPO 50 event at the Giftland Mall organised by fashion designer, Sonia Noel, to mark her 50th birthday served as a pointed reminder that Guyana is bursting at the seams with women of entrepreneurial vision who are still to attract the market attention that they deserve. It will take a great deal more institutional support from both the state, the mainstream Business Support Organizations and the banking sector to help these women ‘graduate from the culture of ‘hustle’ which, in many instances, has shaped their existence, to the level of recognition and accomplishment which their efforts merit.