Increasingly, the local female skin care and body beauty market is beginning to pay a greater measure of attention to the fast-emerging options to the high-priced imported products that have saturated the local (and Caribbean) market and which, not only on account of cost, have become unreachable to working women. Not only that, but over the years, these imports have stifled a sector which, albeit belatedly, is demonstrating that it has a great deal to offer.
For a start, the entrepreneurial pursuits of Guyanese women who are, these days, delving deeper into the beauty and body-care industry, are beginning to heighten interest in the wide assortment of herbs and spices that can be pressed into service in the industry. Women who, hitherto, had become hooked on simply buying and selling the foreign brands are beginning to investigate the value of much of what grows in the local ‘garden’ and what can be made and marketed here.