Dear Editor,
The two most public faces of the Guyana Oil Company (Guyoil) are their Service Stations and Fuel Tankers. Public perception of the company whether good or bad is formed on how well these assets are maintained. The fuel tankers are the moving billboards of the company hence the importance of maintaining them in pristine condition. The logos on most of the tankers are faded or badly scuffed, the tank trailer and cab are dirty and in need of polishing as well as painting. Com-pared to the competitors and private tankers, Guyoil fuel tankers virtually pale in comparison. This gives the public the impression that the work ethics of the company might not be of the required standards. This applies also to Guyoil Service stations. Their main ID signs are faded, canopies are dusty, dispensing pumps needs cleaning and the general ambience can do with some improvements. Guyoil really needs to sharpen up on its brand image if it wants to keep up with the competition.
Sincerely,
Reggie Bhagwandin,
